ADVERTISEMENT RATES & SPECIFICATIONS


EBN provides advertisers with the opportunity to reach a large, professional readership within the international bloodstock industry for very little cost. With a daily readership of over 9,000 people and rates as low as £230 for a strip advert, it is surely the most economical and effective way to get your message across to potential clients.

In addition to being received daily by its regular subscribers, over 50,000 printed full colour copies of EBN are distributed annually at the principal European and American sales, providing advertisers with even more valuable coverage. Copies are also delivered to local hotels overnight and are considered essential breakfast reading by those attending the sales.

Another way to take advantage of EBN’s high profile is via sponsorship. Advertisers can sponsor the whole publication and have their name displayed on the masthead, as well as occupying a prime “pop-up” position on the subscribers’ home page of this website.

Discounts are available for block bookings. Click here to view contact details.

 

Strip 

STRIP ADVERTISEMENTS

MAJOR SALES DAYS
With extra printed copies distributed at the sales.example 6 cm Standard strip advert 184 x 60 mm £255* example 8 cm Standard strip advert 184 x 80 mm £275*

 

NON SALES DAYS
example 6 cm Standard strip advert 184 x 60 mm £230* example 8 cm Standard strip advert 184 x 80 mm £255*

*There is 15% loading for Front Cover position

Strip 

QUARTER PAGE ADVERTISEMENTS

MAJOR SALES DAYS
With extra printed copies distributed at the sales.example Quarter page advert 89 x 135 mm £275NON SALES DAYS
example Quarter page advert89 x 135 mm £255

 

 

 

Strip 

HALF PAGE ADVERTISEMENTS

MAJOR SALES DAYS
With extra printed copies distributed at the sales.example Half page Landscape advert 184 x 135 mm Landscape £455 example Half page Portrait advert 89 x 257 mm Portrait £455


NON SALES DAYS
example Half page Landscape advert184 x 135 mm Landscape£415example Half page Portrait advert89 x 257 mm Portrait£415

Strip 

FULL PAGE ADVERTISEMENTS

MAJOR SALES DAYS
With extra printed copies distributed at the sales.exampleFull page advert 190 x 277 mm £860

NON SALES DAYS
example Full page advert190 x 277 mm £760

Rates for cover positions during sales upon application

Strip 

LINK TO ONLINE PUBLICITY


example 

 Your adverts can be linked to additional PDFs residing on our server.

Strip 

LINK TO ONLINE INTERACTIVE MEDIA


  example 

Your adverts in EBN can also be linked to online video.

 

Applicable from 1st Jan, 2023

Note:

The acceptance of advertisements is subject to space availability. Typesetting for clients without an advertising agency is normally included, unless specialist artwork or design is required. This will be charged as extra by prior agreement.

To qualify for a 10% discount, advertising agencies must supply advertisements to the correct size and in a PDF format, to the following specifications below.

PDF Specifications
X-3 (1.4 PDF acrobat 5)
x-4 (1.6 PDF acrobat 7)

Mode: RGB
Resolution: 150/300 dpi
All fonts embedded (no True Type fonts)
Transparency blend space (Indesign): RGB
No Bleed or Trim marks.

ONLY Indesign we also accept:
Interactive PDF output setting:
View: Default
Layout: Single Page
Compression: JPEG(lossy)
JPEG Quality: Medium
Resolution: 144 dpi
No Security

We prefer the above PDF formats, as they are layered pdfs formats with no stitching.

Both Quark XPress 8+ and Indesign can export to these options.

We will also accept
PDF 2001 X-1a format

Please note with this format, there can be stitching to the file (white lines) that appear for the emailed version.

The stitching does not appear
for the printed version.

Mode: CMYK
Resolution: 150/300dpi
No Pantone or spot colours.
No Bleed or Trim marks.

If you are unable to supply your advert
as a PDF file, we will also accept.

TIF, JPG Specifications
Mode: RGB
Resolution: 150/300 dpi
Flattened (No Layers).

Pre-booked adverts need to be e-mailed to: claire@bloodstocknews.eu
by 3.00pm on the day before publication.

For Advertising enquiries, please contact:

    Ellie Harrod (Advertisement Director)
Tel: +44 (0)1638 666512 - ext. 2
Mob: +44 (0)7813 042571
Email: ellie@bloodstocknews.eu
    Lilly Sahla (Advertising & Sales Executive)
Tel: +44 (0)1638 666512 - ext. 2
Mob: +44 (0)7825 092664
Email:lilly@bloodstocknews.eu